Digital marketing in South Africa is growing exponentially. The potential for this niche is still huge hence providing an opportune time to set up an online marketing business in South Africa.
According to statistics, this sector has increased at a rate of 35%. The predicted trends show that the popularity of digital marketing will keep scaling high. Another study conducted by Adobe showed that 59% of their clients take a keen interest in classified ads on digital media as compared to radio commercials and TV classified ads combined.
This article will provide you with a comprehensive overview of what you need to know before setting up an online marketing business in South Africa. In addition, you will also get to know how you can start one.
In such a robust industry, you may be wondering, where exactly do I start? We shall start by looking at some fundamental areas that you can maximize to grow your business as an online marketer to remain at the edge.
Online Marketing Strategies
- Campaigns that leave a footprint
The South Africa advertising company is ranked among the top 15 globally. It is a highly competitive industry with customers who love awesome content. As an online marketer, you need to endeavor to create impactful content that customers can relate to.
- Website design
A customer considers several factors before buying a certain service. Therefore, you need to make a great first impression that will get them interested in what you have to offer. One great way to do this is by having a user-friendly and aesthetic website. A website where they can access all the required information seamlessly will motivate most customers to complete their purchases and eventually have a high retaining capacity.
- Email marketing
Personalizing emails for your clients will make you stand out and at the same time give them a great user experience. In addition, you need to plan your sending schedule to avoid sending too many emails. Otherwise, you risk being spammed.
- Social media advertising
About 50% of the population in South Africa use social media through their mobile phones with approximately 30million active users. This number is predicted to double in the next 5-10 years. As a strategic online marketing business owner, you can use this information to plan for future advertisements. Consequently, you will save money since you have an interesting targeted audience who will take action.
- Search Engine Optimization (SEO)
Quality content is the way to go in the current day. Google has software that sorts out websites that stuff keywords to rank higher on search engines. Furthermore, people prefer content that they can resonate with within the first 10 to 20 seconds of searching. This way they decide if it is worth reading. Higher conversion rates translate to higher profits for your online marketing business in South Africa. Hence you want your content to be captivating, short, and straight to the point.
8 Simple Steps To Start An Online Marketing Business In South Africa
1. Learn as much as you can
The highest achieving individuals are those who never stop learning. In this industry, you need to stay relevant to your audience which only comes from learning. You can build your skills by taking a digital course from an institution near you, studying online, or from an experienced mentor.
An example of concepts you need to know to include all the marketing strategies mentioned above, graphic design, creating online funnels, and how pay-per-click marketing works. This way, you will be in a position to understand the industry and its trends.
2. Find a niche
The best thing about having an online marketing business in South Africa is that you are not limited to just one field of choice. You can make your favorite products at the same time considering that the competition is significantly high. A smart way to establish a niche is to focus on a small audience that is interested in your products or services.
3. Research on your competitors
This is a best practice when starting any business. You need to know how you compare with your competitors then you can know how to stand out and surpass them.
Conducting a competitor analysis involves searching competitors online using keywords that are similar to those of your business. Secondly, narrow down to 10-15 competitors and check how they are obtaining their money. Finally, look into the methods that they are using and what seems to be thriving. Some of the methods of earning money you will come across include:
- Lead generation
- Selling digital products
4. Launch your website
Be sure not to rush into launching your website before having all the solid information you need concerning your competitors. This information is key in helping you run a successful site. Another key thing to know is how you can find customers for your business. A smart way to lead people to your site would be to have a domain name that describes your business or that which contains your business name.
5. Build your portfolio
A good portfolio contains client testimonials, in-depth case studies, upcoming goals for a client, and headlines or snippets. You need to put your best foot forward to show your audience that you can deliver results and you are dependable. Moreso, ensure that your portfolio is ethical, honest, and not stretching the truth.
One way new customers get to trust you is through reviews from your former customers. Many beginners consider offering free services to customers so as to gain popularity and always attract new customers.
6. Create a business model
This basically involves how you package and bill your products and services. Some prefer to do their billing per hour for small tasks or have a monthly flat fee for your services. You only need to ensure that you have rules and regulations for when a client quits or when they want to scale up their requirements.
7. Be present on social media
Social media is a free platform that you can utilize to gain organic lead generation, engage with customers, and expand your business limitlessly.
8. Generate leads
Growing a client base is not a walk in the park. You need to have your target customers in mind so that you can establish the best method to generate leads. The following are some of the popular ways that you can use to generate leads.
- Create a YouTube channel where you can post helpful content regularly. An example of videos that you can post includes how-to’s, client reviews, case studies, or marketing topics.
- Test the blog articles on your website that are performing extremely well to know the kind of content your customers are expecting and give them more of that.
- Start affiliate marketing to expand your network and find potential clients.
Running an online marketing business in South Africa is one of the lucrative businesses in the current day. Once you learn how to generate leads, your opportunities are limitless. Since the digital space is very dynamic, you may want to keep yourself updated with the latest technologies and implementing the ones that are suitable for your customers. Click here to find to get more important nuggets that you need before starting an online marketing business in South Africa.