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Guide To Cost Of Hosting A Website In South Africa (Table)

What is the cost of hosting a website in South Africa?

In this article, we reveal the real numbers not mentioned anywhere else. See, creating a website is an investment.

It doesn’t matter why or what you are building it for, at some point, you will have to dip into your pockets to sustain the growth of your site.

And now that online businesses are growing at an exponential rate, the costs and budgets make more sense than before.

Why?

Because the last thing you want is ending up closing doors or losing the site you have been working on for a very long time now just because you ran out of funds.

One thing to live by

If there is something you should abide by always on your online business journey is that;

Only spend on what is absolutely necessary. 

Avoid dishing out cash just because you want to have that fancy plugin or that awesome theme. If it doesn’t help put money in your pocket, it is not worth it, trust me.

Now, back to the cost of hosting a website in South Africa.

There are two things you need to know.

What you need to host a website in South Africa

To create a website, you need;

#1. A domain name

This is your website name. That special address people type into their browsers to access your site.

To get it, you need to spend some rand.

And depending on the type of the domain name, you could be spending between R50 and R200.

To put this in perspective, let’s look at the top three domain name registrars in South Africa and how they price the top three domains (.com, .co.za, .africa)

.ORG.ZA.COM.CO.ZA.AFRICA
REGISTERDOMAINSR75R195R75R325
TRUEHOST AFRICAR70R129R50R320
AFRIHOSTR97R220R197R349

Based on this table, we can calculate the average cost of domains in South Africa.

  • .ORG.ZA – costs R80.66 per year on average
  • .COM – will cost you R181.33 per year.
  • .CO.ZA – costs R107.33 per year on average
  • .AFRICA – R331.33 per year

You need to know that all of them are averages. 

Something else to note is that;

Truehost Africa has one of the cheapest domains in the Country. As such, you could save a lot of money by registering with us.

#2. Web hosting package

Ideally, a website has files, be it articles, videos, audio, and of course images. All of these files need a place to live, that is where the web hosting account comes in.

Besides giving you space you need to store your site files, hosting in South Africa also gives you access to resources to control your site.

For example;

Here at Truehost, all of our hosting accounts come with a cPanel dashboard. Think of it as the control room where you can manage your site.

With it, you can create emails, add new domains, edit core files, and even install new scripts like WordPress.

Cost of web hosting in South Africa

Just like we did with domains, we are going to compare what different hosting providers here in South Africa offer.

Considering most of these companies offer several hosting packages, we are going to look at the entry packages.

DOMAINS.CO.ZAR89 PER MONTH
TRUEHOST AFRICAR50 PER MONTH
HOST AFRICAR69 PER MONTH

Doing an average, you can see that hosting in South Africa costs R69.33 per month, that is if you are going with starter packages.

Moment of truth

Based on what we have seen, the costs of domains and web hosting, and even calculating the averages, what is the cost of hosting a website in South Africa?

Assuming you are going with .CO.ZA domain with an average cost of R107.33 per year, you should expect to pay R901.29 per year on average to host your website.

The best hosting option for you

R901.29 per year may not seem a lot to you, but there is a way to save more.

Truehost is offering you the most affordable web hosting packages in South Africa, with a ton of features and resources to boost your business.

For example;

  • You get a free SSL certificate to secure your site against attacks. It also boosts your chances of ranking higher on search engines
  • One-click installer 
  • Unlimited email accounts and subdomains
  • 99.999% uptime
cost of hosting a website in South Africa

Check them here;

How To Host A Website In South Africa (Helpful Illustrated Guide)

In this guide, you will learn how to host a website in South Africa. 

It is a step by step guide on how to go from not having any website at all to owning a thriving site in a matter of minutes.

But first, what do you need to host a website in South Africa?

Here are the things you need to get started;

  • A domain name – this is your website name. It is a special address your readers will be using to access your website. You need to buy one, I will show you how to get the cheapest domains in South Africa
  • Hosting package – this is essentially a place where your site’s files will be stored. Comes in different plans depending on your budget and needs, but there are affordable ones here.

These are essentially the two most important things you need to get a website up and running.

But there is something you need to take care of before getting started.

And that is the niche or website’s industry. 

Ideally, this is the topic you will be writing about on your website. While some people build a website for an existing business, some do it to kickstart their blogging career in South Africa.

Either way, you will need a website name and hosting account to get that work.

Now, let me show you how to get each of these two.

How to host a website in South Africa

How to register a domain

Buying a domain is nothing like you are used to. There are some procedures you are required to follow, otherwise, you won’t get what you want.

Why?

Because the internet is growing by leaps and bounds every single second and thousand of people are getting in every time. This means that without regulations, the whole thing could come back to bite you through scammers and hackers.

First, you need to search and make sure your preferred domain is available.

Why is it so?

As days pass by, people are getting online in thousands, and all are registering domains. Then there is this rule that no two people can register the same domain. And that is why you need to make sure that your chosen website name hasn’t been taken by someone else.

For example;

You cannot register another Facebook.com because first, that is a trademark and brand of somebody else. And secondly, it is already registered.

To get started, you will need a list of possible website names, you know, just in case your favorite is already taken.

With that list, head over to https://truehost.africa/

how to host a website in South Africa

Type your first domain name into the box and hit search.

Two things might happen;

  • The domain name is not available because it is already registered by someone else.
how to host a website in South Africa

And when that happens, strike that name out of your list and move to the next one on the list.

The next thing that can happen is;

  • The domain is available – meaning it is not yet registered.
how to host a website in South Africa

If that is the case and it is the name you wanted, go ahead and click add to cart to start the domain name registration process.

The next step is the domain configuration.

Here, you can add hosting, include some add-ons to your domain.

For example;

You will need the privacy add-on. This one shields your personal information such as contacts from the prying eyes of scammers.

Since you want to learn how to host a website in South Africa, you will need a hosting package to go with your domain.

To do that here is how to add a hosting package to your domain name order.

How to add a hosting package to your domain order

On the configuration window, click on Click To Add (see the screenshot below.

web hosting packages in south africa

You will be redirected to a web hosting shop where you can pick the plans you want.

So we have three plans;

  • Personal SSD Cloud Hosting going for R50 per month. Gives you Unlimited Bandwidth, 30 GB Disk Space, Supports 3 Website, comes with One-Click Installer, and  Free SSL Certificate among others.
  • Business Web hosting going for R70.54 per month. Comes with Unlimited Bandwidth, 50 GB Disk Space, and Supports up to 30 Websites among others
  • Enterprise SSD Cloud hosting at R191.46. Gives you Unlimited Bandwidth, Unlimited Disk Space, and Supports Unlimited Websites among other goodies.

It is up to you now to pick the one you want.

For example;

If you are just starting out and building your first ever website, the Personal SSD hosting package will suit you. It is affordable and allows you to host additional 2 websites.

On the flip side, if you are an established online surfer and wish to create an empire of websites, go for the upper packages.

With that said, let’s add a hosting package to your cart.

Once you have decided on the one you want, go ahead and click on Order Now.

how to host a website in South Africa

The next window will ask what domain to use.

Considering you already have a domain on your cart, go with the first option and click on the use button.

domain name registration in south africa

The next move is to pick your preferred billing cycle.

cost of web hosting in south africa

Click on Continue to proceed.

Now you can see you have added hosting to your domain order.

Again, don’t forget to throw-in some add-ons, you going to need them.

Click continue.

Review and Checkout

This the last step on how to host a website in South Africa.

Here, you need to choose your preferred currency, use Promo code if you have one, create a user account, provide billing details, and pick a payment method.

With all these done, do not forget to tick the T&C box.

From here, you can see the summary of your order.

how to host a website in South Africa

Finish by checking out. From here, you can now pay through the method you picked earlier. And then wait for details to be emailed to you, again, through the email address you provided.

What to do next

Now that you have learned how to host a website in South Africa, you can now use this guide to get started.

Use these links to get what you need;

Free Wix Alternatives

Free Wix Alternatives

Wix.com

At this point, I Imagine you have heard about WIX.COM and probably you have thought of using Wix.com. Wix.com is very popular in South Africa. There are thousands of South African businesses and entrepreneurs on Wix.com

Have not heard about Wix.com

In case you have not heard of Wix.com, I will tell you what Wix.com is. Wix.com is a website builder or Website creator on which you can create a website with no coding, no programming. A website builder helps people with little or no web development or web design skills to produce stunning websites in a short time.

This is the new way of doing website, where anyone can create their own website and do not need the services of a programmer or web developer.

Wix Pricing

Wix is cheaper than hiring a developer, their packages start from $5 per month for a single Website.

Wix starting package has the following features

  • 1GB Bandwidth
  • 500MB Storage
  • Connect Your Domain

1GB Bandwidth

1GB Bandwidth means that assuming your website is 1MB in size you can probably support up to 1000 site visits in a month, since every visit will consume 1MB of bandwidth. This is quite low for any website with traffic since you can have just 100 web visitors coming back 10 times or loading your websites even 10 times in a single day.

500MB Storage

This is more than enough since you can host large files elsewhere e.g. Videos on Youtube and just use the link on your website.

Connect Your Domain

This is a feature that allows you link your custom domain to the website so that webs visitors can access you from your domain name.

 

Free Wix Alternatives

There are several Alternatives and some even present a better deal than Wix.

Olitt.com is the favorite.

Olitt – Free Wix Alternative

Olitt.com presents you with a simpler approach to Website creation than Wix and more important, Olitt.com present more features than Wix for Free consider this package:

  • Free Olitt.Com Domain
  • Connect Custom Domain (Can get domain at Truehost Africa)
  • Com Branding
  • Ssl Certificate
  • Seo Tools
  • Dns Management
  • Pre-Built Websites
  • 200 Mb Disk Space
  • 1 Website Package

This more than Wix.com paid package. You are probably wondering why am saying that yet Wix has 500MB disk space versus 200MB on Olitt.com.

The reason is simple you will probably need just 100MB for your typical website. Here is the trick

Host your video on Youtube – use the link on your website

Host your download files in One Drive, Google Drive, and Dropbox e.t.c – use the link on your website

This makes your website faster and you will not exhaust your bandwidth through few visits.

Other Free Wix Alternatives

Squarespace.com

Presents very clean designs and you will probably love their templates but their pricing are double the Wix pricing and therefore fails as a Free Wix Alternatives.

Weebly.com

Better templates than Wix but your website may be slower as compared to Squarespace, Olitt and Wix. Weebly pricing is similar to Wix. Get started with $5 for the simple package, thereby it is not a Free Wix Alternative.

Shopify.com

In case you are looking for an online store, Shopify may be your choice. Shopify though is 6 times expensive as Wix with starting package at Shopify being $29. This basic package is ideal for an online store and features include:

 

  • Online Store
  • Includes ecommerce website and blog.
  • Unlimited products
  • Staff accounts
  • Staff members with access to the Shopify admin and Shopify POS.
  • 24/7 support
  • Sales channels
  • Sell on online marketplaces and social media. Channel availability varies by country.
  • Multiple Locations
  • Manual order creation
  • Discount codes
  • Free SSL certificate
  • Abandoned cart recovery
  • Gift cards
  • SHOPIFY SHIPPING
  • Shipping discount
  • Competitive shipping rates from DHL Express, UPS, or USPS.
  • Print shipping labels
  • SHOPIFY PAYMENTS
  • Fraud analysis
  • POINT OF SALE
  • Shopify POS Lite
  • Accept in-person payments instantly at pop-ups, markets, fairs, and more

 

Free Wix Alternatives Conclusions

Olitt.com is my recommended Wix.com alternative, it presents good number of beautiful prebuilt website templates, free package, big bandwidth limit, excellent support, faster website that any of the above. Olitt.com websites are supercharged by a Global CDN Network which means your website is fast from anywhere in the World.

Olitt.com also presents some features that you will definitely need including DNS Management, ability to buy or transfer domain, free SSL certificate, custom integrations among others.

Frequently Asked Questions (FAQ)

What payment gateways are supported on Olitt.com?

Olitt.com has Paypal and Stripe integrated for collecting payment.

Card check out feature was in progress at the time of this article and probably working as at now.

They are also working on Mobile Money payment gateway, check out Olitt.com for more details.

Can I transfer my Wix Website?

No, Wix.com does not allow export of website files just like many other site builders, you are not able to transfer your website to another provider.

Web Hosting In South Africa: The Ultimate Guide in 2020

In this guide, you are going to learn about web hosting in South Africa.

In fact, by the end, you will have a deeper understanding of what to do to get the best and most reliable hosting.

But, why is this important?

Well, there is a lot of noise out there, making it even harder to get that ultimate company to help house your website. As such, you should pay attention because if you get any step wrong, you may end up regretting later.

Here is what you are going to learn:

  • What is web hosting and types
  • How to pick the best hosting company/package
  • Best companies to consider
  • Many more

If you are looking for answers to any of these questions, consider sticking around because there is so much you don’t know.

What is web hosting in South Africa? (Why does it matter?)

Web hosting comes from two words: website and hosting.

Website, according to Wikipedia:

website (also written as web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.

Hosting on the other hand is the process of allocating your website to the webserver.

Think of it as finding a ‘home’ to your website. And the ‘home’ in this case is a server, which is a special computer set aside to handle such special tasks as web hosting, calculations, storage, etc.

Hosting is a tedious job. You need money to run these servers and that includes maintaining them, updating, and keeping them secure. For this reason, no one individual can host their own website without the help of web hosting providers.

These providers are the ones responsible for everything hosting, all you have to do is pay a small fee and sit tight.

Now, web hosting comes in several sizes. To learn more about it, continue reading.

Types of web hosting in South Africa

  1. Shared hosting

Shared hosting is the most popular web hosting in South Africa. This is because it is cheap.

Ideally, you are sharing a server with other users and that includes resources such as RAM, CPU, and disk space.

And this is where problems come.

Since you are sharing a server, you are sharing all the problems too. Things like security threats, when one of your neighbors is exposed, you will be too. Also, if one of the users is experiencing a spike in traffic, he will bite a huge chunk of hosting resources, and hence affecting the others negatively.

For this reason, it is advisable for those starting to use this type of hosting simply because their websites aren’t yet grown. But once it does, consider other options. Continue reading to find other better hosting options.

  1. Dedicated hosting

It is the complete opposite of shared hosting.

With dedicated hosting, you are the only one on the server. You aren’t sharing anything with anyone. All the RAM, CPU, and disk space are yours to use.

As you can already guess, it is much expensive as compared to shared hosting. And that is why it is only for special cases.

Who needs dedicated hosting?

  • If your website is receiving a high volume of traffic
  • Wish to run custom software and application
  • Your website or company handles thousands of transactions per day
  • You are looking for top-notch security

Well, dedicated servers cost a little bit higher. But there is a middle ground and you are going to love it.

In fact, what you are about to see gives you a chance to enjoy all the dedicated server features at the cost of shared hosting.

You can call it a middle ground.

  1. VPS hosting

VPS – virtual private server is a type of hosting where you are in the same server with other users, but instead of sharing resources, you have own (private).

Let me explain.

A server is subdivided into virtual department, thanks to virtualization. These sections are capable of running your own OS, which means you can install independent RAM, CPU, and have disk space.

VPS hosting is perfect for:

  • Those who want to upgrade their shared hosting accounts
  • Experiencing increased traffic
  • Looking to install custom applications
  • Enjoy dedicated server benefits at a cheaper cost.

While these are the most common terms you will find as far as web hosting in South Africa is concerned, there are others.

  1. Cloud hosting

Cloud is a network of servers located in data centers around the world used to host websites.

This is the new technology in this industry. Has made it even more secure to build a website.

Here is how it works:

When you host a website on the cloud, a copy of the files will be also made available in all of the servers under the network. So, in case one server goes down, you do not lose anything because the other servers kick-in and take over.

Isn’t that so cool?

Additionally, cloud hosting is more secure than physical servers. And you can access your files from anywhere using any device, as long as you have access to the internet.

Enough for the types of web hosting in South Africa.

Now, as you can see, there are so many decisions to make. For example, what plan should you choose? Which one is perfect for your business?

Continue reading to learn how to pick the best web hosting plan.

How to choose the best hosting plan (tips and tricks)

I will get right into it.

There are three categories of website owners:

Category 1: Those starting out (the beginners)

You fall under this category if you’ve never owned a website before. This is your first website. Even if your website if older but doesn’t receive at least 2K unique visitors per month, you fall under this category.

For beginners, your websites are generally considered ‘young’ and thus doesn’t consume a lot of server resources such as RAM and disk space.

As such, it is advisable to start small, with a shared hosting plan, for one reason.

It is cheap and hence doesn’t put unnecessary stress on your budget.

As you grow, you move to the next category.

Category 2: Growing websites (intermediaries)

You fall here if your website is experiencing increased traffic, at least 3K and above per month consistently.

Because your website is growing, you’ve started experiencing things like slow-loading pages. When you see that, it is a sign you need to upgrade.

Here is why:

You’ve outgrown the shared hosting environment. Technically, websites with higher traffic do not belong on a shared server.

Then where should you go?

VPS servers of course.

In there, you will have your own room and resources to support the growing ‘baby.’ More importantly, you are paying a fraction of less than what you’d have paid for a dedicated server.

Category 3: Big organizations (unique needs)

For big companies with:

  • Thousands of readerships per month
  • Want to run custom OS, applications
  • Receiving thousands of transactions per day
  • Ecommerce websites

And any other person with special needs that a shared hosting nor VPS can solve, a dedicated server is your choice.

With it, you have complete control of the server. Do all the customizations you want.

Take note of this:

It is recommended to start small and move up as you go, and as the need arises.

What you need to host a website

To host a website, you need:

  1. Domain name registration

This an address people will use to access your website.

It should be short, memorable, and have a connection with your business. Once you’ve decided on the name, find a provider to handle the registration.

Importantly, you can get a domain for free. Continue reading to find out how.

  1. Web host provider

 You need a company to handle everything from registration to hosting. Luckily, a dozen host companies are offering different packages. All you have to do is choose the one you need.

Here are some of the best web hosting companies in South Africa:

  • Truehost – offering affordable hosting, cheap domain names, email hosting, among other services
  • Afrihost – offers dedicated servers, Linux, Windows, reseller hosting, etc.
  • Host Africa – gives you affordable web hosting plans

Make no mistake, these aren’t the whole list. But these are the ones you can trust and check out now.

How much does it cost to host a website?

The cost of hosting a website ranges from R7 to R229.

Generally, it depends on your needs and the company you chose. Different companies have different pricing plans.

For example:

Truehost allows you to host a website from as low as R7 per month. You get a free .co.za domain name if you order a hosting plan.

Also, we have all the tools you need to supercharge your website, ranging from WordPress tools such as SEO resources, online marketing tools, and email resources among others.

 

What is a Website?

What exactly is a website? Almost everybody knows what a web page is, but when asked to elaborate in detail what it is, very few people can do that. Here we take a look at what is a website, and what it entails

Definition of a Website

A website is a collection of web pages and related components that are bundled together and accessible via a URL such as a domain name or an IP address. These are published on a web server and can be accessed through the world wide web.

An example of a web page or the page that you are reading this, or Truehost Cloud website. Together with other pages, media content and information meant to organize all these pages together, we get a web page.

What consists of a Website

A website consists of a number of things. These include the following:

  • Web pages
  • Content Management System that is used to help manage the page files.
  • Databases for storing the data.
  • The application for running the web pages.
  • SSL certificate to encrypt the data being sent or received from the site page.
  • A domain name that is an address to access the files.
  • A web server where the page files are hosted.

Types of sites

There might be many ways of classifying web pages, but here we are going to look at the two most distinct types of classification.

Static Websites

A static site refers to a site where the content is stored on the webserver and always sent to the client as it is. The appearance of the content is controlled using various protocols and the same content is served to all users who visit the site.

Majority of websites online follow this format and usually serve static content. This may also include photos, video and music.  For a static website, you cannot interact with the content and have no server-side processing.

Interactive Websites

An interactive website is where one can interact with the content of a website, by adding comments, signing up as a user and getting customized content. This is like YouTube, where when you visit the content is customized for you. Other examples include e commerce websites, news websites or even blogs.

How to Get a web page

Now that you know what is website, what is the process of getting one?

Getting a web page is simple, thanks to the availability of the information needed online (through the same websites).

Once you determine that you need a website, we have together a guideline for creating a successful website that can help you know what you need to do to get started. In addition, you can start a chat on this page and we will guide you through it.

Making Money With a Website: 5 Most Popular Ways You Can Increase Your Profits

Congratulations on building a website. It is not an easy task, especially if you’ve never done this before. But if you haven’t got one yet, it is not too late either. We have several guides here to help you move from an idea to finally building a beautiful website. Now you can move to making money with a website.

In this article, I want to reveal the 5 most popular ways you can implement now on your website to start seeing increased profits as soon as possible. But before that, here are a couple of things you need:

  • A website – you need a website with sizeable traffic.
  • Content – really valuable content. Your website should be having at least over 20 highly actionable articles published.
  • 1-3 hours per day to promote your website. Don’t worry, if you have a budget, you can use ads.

With that out of the way, let’s get right to these ideas.

  1. Add Google AdSense

making money with a website

Google AdSense is a program started by, yes, Google, to help content creators like you make money through their content. I bet you’ve seen ads on various websites with a little Ad icon at the corner, well, that’s Google AdSense in play.

making money with a website

What happens is that, when you click that ad, the website owner makes something out of it.

Basically, Google is forging a partnership with content creators where they serve ads on your content. And in return, you get to share the revenue, making it the #1 way of increasing profits.

Even with such possibilities, there is one downside.

Since your income from Google AdSense majorly depends on how many people actually end up clicking on the ads displayed on your site, it comes down to numbers game.

Let me explain.

The more traffic you have, the higher the amount of money you make. It is just that simple. But that’s not the whole equation.

  • The type of content also plays a part. To attract more readers, you need valuable content
  • Your niche also plays a role. Ads served on your website depends on the topics you write about. Some topics have higher CPC (Cost Per Click) while others have lower. As a result, your earnings will depend is influenced by where your content falls in this category.
  • Location of the ads. This is all about where you decide to display the ads. The truth is, there are some prime locations on your website that users are more likely to click than other areas.

That’s not even the tip of the iceberg when it comes to making money through AdSense. But you get the picture.

  1. Self-publishing e-books

You know what eBooks are, they are digital books. Instead of the traditional, old-fashioned hard copy books, you can now read whatever you want right on the phone, tablet, or computer.

But here is what you don’t know:

Writing and publishing an ebook costs absolutely nothing.

That’s right.

Unlike the hardcover book where you have to enter into a contract with publishing companies, who end up ribbing you off, by the way, you can opt for ebooks.

  • Look for burning questions people are searching for, but getting few results. Use Google, go to forums like Facebook groups
  • Compile a list of possible solutions for the problem you identified in step 1 using MS Word
  • Put together the solutions in a book manner, like, include chapters, subheadings.
  • Design the cover and change the document into PDF

This may the simplest way of writing an ebook, but you get the idea. Writing an ebook is the ultimate money-making machine. The profits margin is 100% and best of all, you don’t share it with anyone.

One thing though:

Make sure whatever you are writing about makes sense. You can write an ebook about how to clean a house, no one is going to buy that.

  1. Open an online shop

An online shop allows you to sell physical products right from your website. All you have to do is add a shop section to the website.

Lucky for you, no need to code or higher expensive web designer.

There are several free shopping cart tools you can install. One of the best is Woocommerce. It is simple and straightforward. Add the plugin from the repository, activate it, upload images, and you are done.

Now, the job is actually having people come and buy. It all comes down to having a winning product, that people are looking for and willing to buy.

Yes, people can be looking for a product, but not willing to buy. You need to avoid such products.

What if you don’t have your own products?

Look at the next idea.

  1. Engage in affiliate marketing

Affiliate marketing is the holy grail of making money through your website. I can’t tell you how many people make a living, I mean millions of dollars by just recommending products they already use and love.

In fact, affiliate marketing is so effective, that some people opt to do it full time. They walk, talk, sleep, and eat affiliate marketing.

Is this possible?

Yes. It is very much possible. You just need to take care of some basics:

  • Have an already engaged audience. Build trust and relationship with
  • Recommend products, not for money, but because you want to help people solve their problems. For this reason, only promote products you have used
  • Join affiliate programs in your industry. If your website is in the health niche, it is lame to promote the autos industry. It will be hard to make a sale because there is a disconnect between the audience and the product you are promoting

Successful affiliates swear by building a raving following first before thinking of promoting products.

Give people what they want and then you will get what you want.

  1. Accepting sponsored articles

Here, other websites will be paying you to display their articles on your blog. Instead of being intrusive ads, sponsored content blends in with the website naturally. That is because the ads are related to what you already talking about.

making money with a website

It is the coolest way of making money on your website.

Final thoughts

These are the top 5 most profitable and popular ways of making money through your website.

How to Keep your Website Updated

How hard is it to keep a website updated?

It is a common experience for one to visit a website and find content that was created and posted 12 years ago. This is because many website owners never bother to update their websites and once the site is up, little is done to maintain it.

For a blog, one does not need to worry about keeping the website updated because blogs are meant to have fresh content as regularly as possible. This is the same case with eCommerce websites which are always full of new products.

However, corporate websites or business websites may not be regularly updated, and this is more common with small businesses that may not have a lot of content to post online. They also may not have the resources to do that. However, keeping websites updated is a very important factor today and every website owner should take it seriously.

Why you need to Keep Websites Updated

There are several reasons that necessitates this.

Search Engine Optimization

Search Engines are the online maps that help us navigate the internet. These are services such as Google Search and Bing, and without these the possibility of being found online comes close to zero.

Search engines have a high propensity for liking new stuff and this means that you need to keep creating new content to remain relevant. There are a few exceptions to this, but generally, you need to have fresh content to remain relevant.

Users

Websites are meant for people and people need fresh content to keep engaging with your website. If you need users to keep flocking to your site, you need to keep providing them with fresh content all the time.

In some cases, information can be static if it is expected that it is useful to new visitors or if it is the location of your business which may not change. However, you need to update the page once in a while in order to give your website a fresh look.

What you can do to Keep Content Updated

After creating your website, here are a few things you can do.

A website needs to be kept fresh through regular update
Just like everything else in life, a website should be kept fresh through updates

Update Old Content

If you have content that has been sitting on your website for a long time, you can consider giving it a fresh lease of life. This could involve checking to ensure that all information is correct and has not been outdated, or also adding new information that has been ‘discovered’ recently.

For example, if you had created a guide on how to do something in 2016, you can update this to reflect the current year or any situation that has changed. People will appreciate it more when they see that whatever information you are putting across is recent and this really matters a lot. No one wants to read an archaic guide.

Share Industry Information

One reason why people never add new content to their websites is because they do not know what to write.

The best content you can create is the one related to the industry which you are in. The world is full of information that many people can appreciate. Sharing information relevant to your brand can help you raise your brand awareness and get people to know you. It will also help build your authority in the specific field, something good for your business or brand.

To get this information, you need to know information that is related to your industry. It helps if you keep trying to gain more information for such purpose

Write About Current Affairs

What is happening in your line of business or profession?

You may be surprised most people outside that field have no idea. The little they know is what finds itself in the news. But even news depends on sources in the industry to update them and this source could be you!

One thing you can do is try and keep up with trends and news that relates to your blog. This you can then share it out through your website. This way, people will know that they can always come to your website when they need to know what is happening in the industry.

Write Interesting Information

You don’t need to keep it all professional. In many cases, people are looking for information that will raise their dopamine levels and just be happy.

To do this you will need to be creative and know what can interest your potential audience. You also need to draw the line between becoming a tabloid and being professional. Other information that can interest people would be something like job offers.

Get a Professional Content Creator

You do not need to to kill yourself of you are not able to generate content for your website. One approach you can take is to hire somebody to be doing it for you. There are many agencies that offer web design and can also maintain a website for a fee. These can take the pressure off you so that you focus on your core business. If you need a website and you do not have the time to keep the content afresh, you can always pay somebody to find it.

Conclusion

Whatever you plan to do to achieve this, it is important to keep your website updated all the time.  Failure to do so might make you irrelevant online. It is as good as not having a website.

7 Steps to Start and Grow a Successful Online Business

For some time now, you’ve been thinking about starting an online business. In this article, I will walk you through everything you need to know to speed up the process.

The truth is, starting a business can be daunting, especially if you are a complete beginner. Too much going on and if you lose focus, you might end up regretting down the line.

You don’t want that to happen to you, right?

I don’t either. And that is why I have compiled this guide to act as a road map to starting an online business you’ve always dreamed about.

Here, I will take you from finding that elusive business idea to the point you are ready to make your first sale.

Let’s get right into it, shall we?

  1. Find a need and fill it

As an entrepreneur, your primary call is to solve people’s problems. It is not about the money, well, most of us think it is but it isn’t.

You should think about what problems exist in your environment that can you can adequately solve.

The mistake people like you, who are just starting always make is trying to find the product first and then look for the market second.

Don’t do that.

Do this instead:

Find a group of people looking for a solution to a problem, but not getting enough solutions.

How can you do that?

  • Join online forums and look at the type of questions people ask as well as problems they are looking for solutions
  • Use keyword research tools to identify popular keywords with less competition
  • Spy on the competition, not to copy, but be inspired. Look at what they are doing to fulfill the market need

Go back and use what you’ve learned to create a solution. And remember, you are curating it for the existing market, so make sure it is better than the competition.

  1. Use copywriting to sell

Copywriting is a technique used to move a person from a potential customer to a paying customer. You do that using only words, and that is the coolest thing about copywriting.

Here is how to do that:

  • Use a compelling headline to attract their attention
  • Describe the problem your product or service tries to solve
  • Show them why you are the right person to solve that problem (establish credibility)
  • Compile testimonials from your existing customers. If you don’t have any, invite beta-testers.
  • Introduce the product and discuss how it works to solve the problem (benefits)
  • Give an offer
  • Give out irresistible guarantee
  • Push them to commit by creating urgency
  • Eat that frog (ask for the sale)

That is how you write an effective sales copy. And throughout the copy, make sure you are making it what’s in it for the customer.

No one cares about you until you show you care about them.

So, you have moved from identifying a solution to a problem faced by the existing market, to creating a sales copy to push the solution.

What’s next?

  1. Create a website

Time to get serious with your online business.

It is time to create a beautiful website. But remember, you don’t have much time to waste wondering what to do here. We have a free website builder you can use to create a beautiful website within minutes.

One more thing:

You have a few seconds to grab someone’s attention once they land on your website, otherwise, they are out and you may never see them again.

For this reason, here are some few tips to consider:

  • Make the website navigation and design clear and simple. Avoid unnecessary clutter
  • Only add audio or videos if they help you sell, other than that, avoid them because they are a distraction
  • Add email opt-ins to collect email addresses (offer something for free in exchange for an email address)
  • Simplify the checkout process. The shorter, the better

Read this article to learn more about creating your website.

  1. Leverage search engines to drive traffic

There are two ways to dry traffic to your new website and make sales. One, through SEO (search engine optimization). This is a free way to drive targeted traffic by positioning your website to attract specific people. One downside is that it takes time for it to yield results. But that doesn’t mean it is useless.

The second option is PPC (pay per click) advertising. Here, you are paying Google to show your website to people who are searching for a specific solution. This is done by targeting certain keywords.

To do this, think about your target audience, what terms do they use when searching for solutions your product or service solve?

For example:

If you are selling weight loss supplements, people searching for weight loss products search for things like weight loss products. Go ahead and target that keyword.

  1. Build a reputation

Next thing is to establish yourself as the go-to person in your niche. You do that by building a solid reputation and positioning yourself as an expert.

How?

  • Write free content, courses, training, and articles about your niche
  • Join industry forums and start contributing to arising questions you can solve
  • Encourage your readers to share the content with their friends.
  1. Take advantage of email marketing

Remember the opt-in you added above?

It will be collecting emails from your potential customers. Your job is to build a solid relationship with them through a series of emails.

Do not sell anything to them unless absolutely relevant. First focus on establishing a mutual relationship, then only mention your products when it makes sense to do so.

  • Send emails once or twice per week. Too much and you are annoying, too little and they will forget you
  • Offer training through emails
  • Use catchy headlines to increase open rates

Email marketing is the cheapest way to grow a business.

  1. Increase profits by offering to recommend more products

Do you know the best time to make more money?

When someone has just bought something from you. That’s right. She is showing you that she trusts you and that is why she bought from you.

You can reciprocate that by offering more products you think can help them even further. And that is how you make more sales.

Warning:

Do not be pushy.

Final thoughts on starting an online business

If you want to start and grow an online business, these are the steps you need to follow. But if you have an established business, review these steps and see where you need to improve.

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